What Endorsing Beef Means to Me

I'm committed to Nolan Ryan’s Beef being the best beef product that I and my fellow ranchers can produce. I put my name behind the product because I know people will get a quality, consistent eating experience in return for their purchases.

I achieve those requirements by putting my own cattle in the program. Each cut of beef that we sell gives me a better understanding of our product’s performance and challenges and how we can continually improve it. It gives me a much better understanding of what I endorse because I’m involved. For instance, how many times have you seen celebrities endorse a certain type of car? Those celebrities might even drive that model, but there’s no way they have that attachment to it as if they actually produced it and it was part of their day-to-day life.

As our goal is to create a product that provides a pleasant eating experience every time, then we’ve accomplished what we set out to do when the customer experiences an enjoyable meal. Every time that happens, people view your product as one that they'd purchase again. And that's what I want out of this product that carries my name.

Family Grilling Out

Our children have busy schedules now that they’re parents. And those schedules have changed the dynamics of our family get-togethers and the great grilling events we always try to have.

Our daughter, Wendy, her husband and their two-year-old boy stay plenty occupied in Amarillo. And Reid and Reese down in Central Texas have to rearrange their schedules constantly now that their kids are getting into sports. Both Reid and Reese are both coaching and attending basketball and baseball games that their children participate in.

Our children are now seeing things as Ruth and I had to when they were growing up. They have to juggle schedules and accommodate as many responsibilities as they can to leave plenty of family time. And for the Ryan family that always has included time for grilling steaks. We find there is no better solution than to just break away and set a time to get together.

We recently bought Fort Sterrett Ranch between Sonora and Junction, Texas. We bought it not only because it’s excellent ranching country, but also to provide recreation for our children and grandchildren. It’s become our summer getaway where we all spend a lot of time by the North Llano River. Those get-togethers always include grilling steaks, good conversations and lessons learned for the grandkids. It’s the best way we’ve discovered to soften the impact of today’s fast-paced lives.